Aten Advertising Creates Additional Communications for Deep Water Cay Bahamas

Aten Advertising creates the next pair of follow-up communications against "The Key to Happiness" campaign. These specific initiatives target additional vertical leisure segments such as girls getaways and family reunions.

Aten Advertising Creates New Brand Design & Tagline for Deep Water Cay Bahamas

In a push to re-position this beautiful out-island in the Bahamas known for it's world class bone fishing as a Couples retreat for soft adventures and island getaways, Aten Advertising created the new tagline: "Your Key to Happiness"

The campaign would then launch with specific print and web iterations which would extend the tagline (Your Key To Happiness) with messaging specific to each target market. This communication targets couples with the headline "Your Key to Escape".