These post cards were sent to Attorneys all around Treasure Coast. The strategy is to market to attorneys who do not handle Personal Injury cases, or who have a case that did not settle in PreLit and have become overly complicated. Goal of the postcard is to leverage Steve’s Board Certification to convey that he has the experience to seek expedition settlement, however if not achieved, he has resources (money) to develop cases through Litigation and take them to trial.